El Brujo (The Wizard), Perez Zeledon


August 3


A true socially responsible entrepreneur at heart, Harlow has more than 20 years of experience as a business owner, from opening the first Reggae club on the island of Guam back in the early 90s, to being one of the founding partners at SF Station, to starting an environmental non-profit focused on preserving Costa Rica’s rainforests and cultural heritage. After building one of the very first online city guides in the San Francisco Bay Area from the ground up with his 4 partners from 1996 to 2005, Harlow and his partners sold SF Station to Boulevards New Media, Inc. in October of 2005 for $3 Million USD. Boulevards is the largest operator of online city guides under high-ranking, deeply intuitive "cityname.com" URLs including LosAngeles.com, SanFrancisco.com, Seattle.com, Denver.com, Houston.com, and WashingtonDC.com. Since the acquisition, Harlow took on the role as the National Sales & Marketing Director for Boulevards. During his 10 years with SF Station, Harlow built and established long-term business relationships and strategic partnerships with local businesses, event promoters/producers, media companies, and community and public organizations. With a rolodex of over 8,000 contacts, Harlow developed unique and innovative business partnerships, brand awareness campaigns and digital marketing programs for his clients and strategic partners, including working with some of the top advertising and marketing agencies like Avenue A/Razorfish, Carat, OMD, Blitz Media, CENTRO, and Wieden + Kennedy, and ad networks like Casale Media, ContextWeb, Advertising.com, and 24/7 Real Media. Some of the accounts and campaigns Harlow has worked on include Virgin America Airlines, Zipcar, Starbucks, Naked Juice, JW Marriott, Toyota, GAP, Zagat, and Budweiser, the "King of Beers". His most recent projects include Buenaventura, an eco-adventure lodge and rainforest rejuvenation retreat center located on his 160 acre river-front property in Costa Rica which he began working on in 2002. In January 2009, he founded and began working on BuenaTierra, a sustainable and socially responsible eco-realty & land management company, with a focus on investment properties, sustainable community development projects, and property management & relocation services in Costa Rica, Uruguay, Ecuador and Argentina and other Latin American countries. Harlow studied business, public relations and psychology at San Francisco State University through an interdisciplinary studies program, leaving academia behind in his senior year to start up SF Station and ultimately get his "tenure" in New Media through real-life working experiences. Harlow loves to travel, collect antiquities, spend time with his family, host guests at his eco-lodge in Costa Rica, and inspire others to follow their dreams.


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What are your dreams? What are you here to create? How can the AWElife community help you realize your dreams?

I am here to connect and nourish people in nature with fresh organic foods, pure live water and clean simple living experiences and adventures and inspire them to follow their dreams when visiting Buenaventura, my eco-adventure rainforest retreat center in Costa Rica!

Activities, Interests, Hobbies

Traveling, Mountain Biking, Horseback Riding, Collecting Antiquities/Antiques/Maps, Yoga, Meditation, Wellness



Favorite Media - Authors, Musicians, Film, Artists

Music: Cocteau Twins, Manu Chao, Radiohead, Alexi Murdoch, Buddha Bar Compilations, ColdPlay Film: Cinema Paradiso, Avatar, Authors: Paulo Coelho - The Alchemist Artists: Mark Henson

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  • Great to hear from you.  Thanks for joining AWElife.com.  I hope your project in CR is going exceedingly well.  When are you back in Cal?
    AWElife is a social network
  • Wow, simply amazing.... I love Costa Rica...I shall check out your site...
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